Continental Who's Who

Karen M. Paterson

 Karen M. Paterson is recognized by Continental Who’s Who among Pinnacle Professionals in the field of Market Research & Consulting. Karen is the Global Client Practice Lead (North America) with the Kantar Group. The Kantar Group is home to some of the world’s leading data, research and insight companies. Part of WPP, Kantar provides information, insight and consultancy services. The group’s services are employed by over half of the Fortune Top 500 as well as national governments, small businesses, media owners and much more.

Presently, Karen has over two decades of experience and has been in this position for two years where she specializes in brand consulting, consumer behavior and customer insight, global business management, integrated marketing and media. Previously Karen held similar roles in London and Hong Kong. Inducted into the 2016 NAPW VIP Woman of The Year Circle, Karen can be found cooking, trying to hit the gym, reading and seeing movies in her spare time. A Scot by birth, Karen now calls NYC home. A graduate of St. Andrews College, Karen earned her Master’s degree in Social Anthropology & International Relations, in addition to Executive MBA classes in Leadership from Kellogg School of Management at Northwestern University. For more information, please visit www.kantar.com