Continental Who's Who

3 Reasons Why MILLENNIALS Can Improve Your Business

For many, the term ‘millennial’ evokes the images of an entitled youngsters, glued to their smartphones, obsessed with tweeting, and lacking a strong work ethic. Whether these negative images are warranted or not, one must understand the roles these youngsters can play in the future of a business. From birth, these digital natives (born between the early 1980s and early 2000s) were immersed in the age of mobile devuces, internet and social media. As millennials continue to join the workforce, companies must be prepared to work with these young people, and understand that their way of thinking differs greatly from earlier generations. There is no doubt that millennials today have their weaknesses, but their strengths in consumerism, social conscience, and diverse thinking can completely change business practices for generations to come.

THEY WANT WORK WITH A PURPOSE Millennials want to embark on a journey that utilizes their skills and talents. They’re willing to learn and as a result build a career that fits their lives. Passion gives workers the initiative to work and drives great results.

THEY ARE SOCIALLY CONSCIOUS With the rise of social media platforms and campaigns, millennials feel responsible for making a difference in the world. Their online voice targets consumers in ways that leaders of the earlier generations can learn from.

THEY ARE DIVERSE THINKING Millennials consist of many different groups and ethnicities. The role that they can play in the workforce is rooted in their backgrounds, personal beliefs and passions. In turn, this makes them relatable.