Driven by Passion
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The Missing Link
Over the years I had a sense that something I literally wept with this mother and tried my best to comfort her, but initially I did not know what to do. After coming back home from that journey, I could not forget her extremely sad story. Then I began to realize that her story was not an isolated case, and millions of people are literally living in similar conditions today, because of war, famine, civil war, and natural disasters like floods, draught, earthquakes, etc. I could no longer shake off the burden. I had to do something, even if it was a little. So, I began to help these widows in Kosovo. I bought them wood to heat their houses and cook their food to survive the severe Balkan winters. Over the years we also
Five Things SMB’s Can Do To Make Marketing Payoff
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In shaky economies, companies that invest in their marketing often come out on top. But for small business, making these investments often feels risky.
Not only are time and resources tight, many small business owners feel they lack the knowledge to make the marketing choices that provide a return. In fact, figuring out “what works” is the top marketing concern for nearly 80 percent of small business owners, according to a recent survey by Deluxe Corporation.
“Most small business owners
Read more: Five Things SMB’s Can Do To Make Marketing Payoff